The deficiency may even lead to premature greying and thinning of the hair.Īccording to The Yellow Emperor’s Inner Canon, the earliest written work of TCM compiled over 2,200 years ago during the Warring States period (475-221 B.C.) hair greying and thinning should start only from the late 30s to 40s for both men and women, in the natural aging process. If there is a deficiency, our hair may turn dull, lifeless and brittle. Hair is thick, dark, healthy and glossy when there is an abundant flow of kidney essence and liver blood-guys, this is TCM lingo, bear with us. In TCM, the condition of our hair is a direct reflection of the condition of our blood, liver and kidneys. During the pandemic, the state’s official institutions endorsed TCM as an effective COVID treatment and promoted TCM education in mass media, further boosting its legitimacy and popularity in mainstream culture.”Ĭhinese wellness label Fengsi (丰丝) and its TCM-inspired haircare items has been gaining popularity among Chinese consumers. But according to Jing Daily, “its real relevance came when COVID-19 hit two years ago. With the upsurge of guochao (国潮| guócháo or “national wave”) –referring to the consumer habits of buying domestic brands–since the late 2010s, TCM has started to appear more frequently in marketing campaigns as a trendy cultural element. It’s tolerable, but doesn’t smell too great, though, haha! After one month of using it, my hear does feel softer and appears stronger.” One buyer review on online shopping platform JD.com read, “There’s a hint of that typical piquant TCM smell. The brand’s product range (we’re talking USD 15-ish for a 300-ml bottle) incorporates herbs like polygoni multifloriand essential oils like atlas cedarwood oil, all straight outta the ancient “how to get luscious locks” manual. Because we felt like it.Ĭlose-Up: China’s Ageless Male Beauty, the Regeneration of TraditionĬhinese wellness label Fengsi (丰丝 in Chinese) offers shampoo lines inspired by ancient Chinese haircare praxes based on Traditional Chinese Medicine (TCM). Braiding past and present, Temper decided to comb through the looks and politics of Chinese hair. Haircare is the latest field to get a lil’ TCM TLC. Chinese Society China’s national wave of infusing daily fashion styles and beauty routines with tips ‘n tricks of yore, like those found in Traditional Chinese Medicine (TCM), continues to grow to exuberant lengths.
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